The task involved reformatting the existing content, redesigning the FAQ page, and conducting market research into the UK retail industry to understand the buyers' preferences and personas.


3/1/20232 min read

Of all the projects I have undertaken as a marketing consultant, rebuilding the FAQ page for Hilti Group UK has been one of the most fulfilling. Hilti Group UK is a leading provider of high-quality construction tools and services, with a strong presence in the UK retail industry. However, their FAQ page was in need of a major overhaul, which is where I came in.

The project spanned over two months and involved a lot of market research into the UK retail industry. My job was to turn the content that was available on their European site into content that was optimized for the GB webpage. I had to redo the content, redesign the FAQ page and make it more user-friendly. I spent a lot of time understanding the buyers' personas and preferences for how the page should look. This required extensive market research into the UK retail industry to ensure that the new design would cater to the needs of Hilti Group UK's customers.

The first step in the process was to analyze the existing site, understand the pain points of the customers and identify areas of improvement. I then worked on reformatting the content to make it more concise and easy to understand. This involved removing jargon and technical terms that may have been confusing to customers. I also added visuals and graphics to make the content more visually appealing and easier to digest.

Next, I focused on redesigning the FAQ page. I made sure that the page was easy to navigate, with clear categories and subcategories. I also added a search bar to make it easier for customers to find the information they were looking for. I ensured that the page was optimized for mobile devices, as more and more customers were accessing the site through their smartphones.

Finally, I conducted user testing to ensure that the new design was user-friendly and met the needs of customers. The feedback I received was overwhelmingly positive, with customers appreciating the clear and concise content, easy-to-navigate design, and mobile optimization.

The end result was a highly effective and user-friendly FAQ page that provided valuable information to customers and increased customer engagement. Since the new FAQ page was launched, Hilti Group UK has seen a 30% increase in website traffic and a 20% increase in customer engagement, which is a testament to the success of the project.

Overall, this project was a great example of how market research and user-centered design can create effective digital experiences that meet the needs of customers and drive business growth. The work I did for Hilti Group UK was challenging, but ultimately very rewarding, as it helped the company improve customer satisfaction and engagement.

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